Systems over campaigns
Campaigns end. Systems compound. Every tool, workflow, and data point should make the next move cheaper and smarter.
[ABOUT US]
We don't just
We don't just
run campaigns.
INHOUSE is a revenue system architecture firm. We embed strategy, technology, and execution into one unified operation — so growth compounds instead of stalls.
Vienna / 2024
[01] The Origin
Built because
Built because
we were tired.
Every €1 lost to fragmentation is €1 stolen from growth. We kept watching it happen — and decided to build the fix.
INHOUSE was founded in Vienna in 2024 by a team who spent years watching well-funded companies burn budget on disconnected tools, siloed agencies, and strategies that never touched operations. The pattern was always the same: a marketing team buying leads a sales team couldn't close, a product nobody could explain, a CRM no one opened.
The insight that drove everything: revenue is an engineered system, not a creative project. When your infrastructure compounds — every campaign informed by CRM data, every automation tightening the funnel, every creative tested against performance — growth becomes structural. When it doesn't, you're just spending more to stay in place.
So we built the firm we couldn't find. One that treats strategy, systems, and execution as a single unit. No handovers. No gaps. No agency middlemen.
INHOUSE. Built for the 1 in 100 operators serious enough to build actual infrastructure.
[02] What We Believe
Three laws.
Three laws.
Non-negotiable.
Embedded, not adjacent
We don't hand over decks from the outside. We sit in your operations, build alongside your team, and own outcomes with you.
Compound or cancel
If the system isn't getting sharper every quarter, something is wrong. We measure progress in compound curves, not vanity metrics.
[03] The Numbers
Output over optics.
2024
Founded in Vienna
10+
Specialists in-house
7
Service verticals
1%
Of operators build this
[04] The Team
People who
People who
build.
MM
MARAOUAN MALABA
FOUNDER & CEO
SB
SOPHIA BAUER
HEAD OF STRATEGY
MJ
MARCEL JAKUPI
HEAD OF CONTENT
AO
AMARA OSEI
CREATIVE DIRECTOR
NV
NINA VOGEL
HEAD OF GROWTH
DP
DANIEL PARK
SYSTEMS ARCHITECT
LM
LENA MÜLLER
HEAD OF OPERATIONS
KT
KAI TANAKA
SENIOR DEVELOPER
IR
ISABELLA ROSSI
PERFORMANCE LEAD
OA
OLIVIA ALVARO
BRAND STRATEGIST
[05] The Atmosphere
Field notes.
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"We don't build agencies. We build infrastructure for the businesses too serious to settle for one."
— INHOUSE Founders, Vienna